The 40" sheetfed press is the mainstay of many pressrooms worldwide. Two industry veterans from manroland take a fresh look at the full size press as the economic engine that powers printing companies. Al Reijmer, VP of Sales and Hal Stratton,Director of Applied Technologies, discuss the key trends in technology, advances in productivity, the press connectivity to the shop's digital workflow, ROI and investment payback. They offer insights into the allocation of investments in the printshop capital plan and how to include the increase in production capability in the printer's strategic plan.